AMERICAN JOE
  • I created this branding, label and packaging from scratch. The first component was the art work which was painted by hand using acrylic paint. I then came up the name and logo for the brand, the "O" in "JOE" not only serves as a letter but a coffee cup as well, the handle extends into the "E" also serving two purposes. The premise behind the marketing is that the people of each country were surveyed to decide what kind of coffee best suits the region.

  • 4.5" x 8"
  • Myers
  • 2012
  • Packaging